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    Internet Marketing

    The Basics of Internet Marketing

    Many businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the internet, there are many changes that took place in the business world. The internet allows a particular organization to reach many prospective clients wherever they are. Even if you have one office, you can practically advertise your goods/services anywhere in the world.

    Putting your business in the internet world is not an easy task. Don’t regard the internet as a medium for advertising your business because it is more than that. You have to maximize the use of the unique qualities of the web, and in this manner, you will be able to provide prospects and clients with a better experience.

    Internet marketing, this are two simple words but when put together, it covers a lot of subject matters that needs considerable amount of attention. The basics of internet marketing includes researching the market, search engines, advertising (email), Marketing, promotion (local) and marketing offline.

    Let’s start with researching the market. You have to identify first your market, and think of ways on how to reach those markets. You should be able to convey a message with value, for your prospects and clients to get a better understanding of  what you are trying to advertise.

    The two most important words in market research are target and hit. An effective marketing research should be able to hit the identified target. Your target will depend largely on what your business can provide to clients. Examples are children aged 7-12; or it can be men and women.

    Marketing research further involves primary and secondary research, combined research, quantitative and qualitative. The next internet marketing basic is the search engine. This has two types, namely: directories search engine and the PPC (pay per click) engines. If you are to engage in internet marketing, the presence of a search engine is quite important.

    Although it can be quite expensive, most business can’t possibly do without it because it is the most effective way to advertise the business. Directories require a huge amount of patience for effective marketing. You have to wait for a couple of weeks before you

    actually appear on the site. Your site position can also change without further notice because this engines change their indexes and ranking rules every now and then.

    Relationship Marketing Facts

    Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

    Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

    A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was developed to sell low cost goods to larger group of customer. Leonard Berry and Jag Sheth originated this marketing, in 1982. It was started in B2B markets and industries, which involved long term contracts for many years.  Over the period of time, various marketing strategies were improved and relationship marketing was one of  them.

    Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market. The customer turnover wasn’t paid attention on as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing.

    Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

    According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty- five to eighty-five percent of the profit. Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

    Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

    Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs. The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

    Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked.

    Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company. Thus the main aim of relationship marketing is to construct and maintain relationship with committed client.

    Marketing Management Exposed

    Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales. It actually depends on the size of the business and environment in the corporate industry.

    Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company.

    Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall under marketing management. The scope is quite large because it not only consists of developing a product, but also retaining it. The term marketing management has many definitions. It actually depends on individual firms and how the marketing department functions and activities of other departments like operations finance, pricing and sales.

    Before deciding about a marketing strategy, the company must do an in-depth study about their business, and the market. This is where marketing management merges with strategic planning. Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis. Using the customer analysis, the market is broken down into different types of customers. The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need.

    Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and time. They cannot only retain such customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group. Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and obvious profit.

    Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.

    Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the firm, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.

    The marketing management to do marketing analysis carries out marketing research. The most common of such researches are

    qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques. After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the long run, market share, and revenue growth.

    SEO Facts and Basics-Small Leap yet Giant Step Towards Internet Marketing Success

    Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Thus, if you are unfamiliar with SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives.

    Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN-Bing, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.

    Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.

    There are various methods and opinions on how a certain webpage should be optimized. Such methods and opinions will heavily dependent on the type website you have, its contents, the purpose of its existence, and the existing competition. However, when speaking about general SEO, it heavily depends on the proper use of certain keywords and/or key phrases that are used to describe your website’s content.

    Probably you will wonder how these keywords affect the SEO performance of your Internet marketing website. When you search for needed information using several words, you will notice that such words are “highlighted” when search results are displayed. The words that you type on the search box serves as the “keywords” that is utilized by webmasters in optimizing their websites. Although it may not be of importance to an Internet user, but it is as good as “gold” for Internet marketers who want their site to be shown on the top pages of every related search engine result.

    Keywords that are used in SEO have standard placements on a website. For instance, such keywords must appear on the title section of your webpage’s source code. Moreover, it must appear on the META description section wherein the page is described in an accurate manner by repeating the selected keywords. The META section often contains the keywords that are used to describe your site’s content and its product or service.

    If you will carefully analyze the previous discussion, you will notice that the performance of the site’s SEO heavily depends on the keywords that you are using. Thus, the main keywords or key phrases must appear on the first 2 paragraphs of  the content of every page, and then scatter it throughout the rest of the page. In scattering your main keywords, make sure that it will be an integral part of the content itself. It must appear as if it is among the original content of the page.

    In addition, the last paragraph of each page must be keyword-rich. One of the unwritten rules involving keyword placement is that the keywords density of your page must be between 5 to 15 percent. Although it is advised that you maximize the use of your keywords, avoid using it excessively. A content with keyword density above the standard will not help on the optimization of your website.

    Another consideration in SEO performance of your site is the placement of relative back links, or hyperlinks directing to external sites. It is relatively important since search engine spiders navigate through links. In addition, the text of  your page relating to external links may also contain keywords.

    If you are one of the aspiring Internet marketers who want to take the challenge of earning on the Internet, do not ever forget the acronym that will lead you to the success of your Internet marketing career-SEO.

    Relating and Integrating Search Engines to your Internet Marketing Strategies

    You have probably heard several “rags to riches” stories about individuals who have succeeded in their respective Internet Marketing careers. From their “makeshift offices” located on the basements of their homes or their bedrooms and a personal Computer unit that is almost “outdated”, they are now earning thousands of dollars every month and building an “Internet marketing empire” that is expected to deliver several hundred thousands to a whopping seven-digit annual revenue.

    Internet marketing is indeed a lucrative business. You need not spend too much just to get most of this business opportunity. It only takes a basic knowledge, wide understanding about the attributes of your online business, proper marketing strategies, and some self confidence to become successful on your Internet marketing career. You can earn the seven-digit monthly revenue mark if you are really determined to do so.

    However, despite of the “rags to riches” stories of successful Internet marketers, there are still thousands of individuals who have also failed to reach their business objective. They have failed to earn what is expected in an Internet marketer to earn because they have committed the same biggest mistakes overlooking the importance of search engines on their Internet marketing business.

    Let us get into the basics of Internet marketing to fully understand how important search engines are to your online business. Internet marketing is about attracting web visitors to your site through increasing its rankings on several search engines over the Internet. Each search engine has its own method on how the page of every site will be ranked, how its keywords will be tracked and used in determining the ranking of various web pages, and how such pages will be presented to Internet users who are utilizing search engines. If you want to grab the biggest slice of the Internet marketing revenue pie, you need to have some marketing basics first and increase your website’s received traffic.

    The strategies that you will use on your Internet marketing business should convert your pages into something useful that your web visitors will have that “necessity” on reading its contents and convince them to make any purchase from your website. Keep in mind that this is entirely different compared to the conventional “brick and mortar businesses” around. What you need to think about at this point is “where your site will be on every search engine result that will be displayed?”

    How will you relate your Internet marketing strategies to these search engines? Keep in mind that the best Internet marketing strategy involves learning how Internet visitors are searching for websites containing information and other stuff that they need. Search engines definitely play a major role in finding such websites, reading the contents of your website, and increasing the volume of your sales. The content of your web pages will be used as one of the criteria of  search engines in placing your site on their search result pages. After working on the contents of your website, there is a need for you to make your site appealing for individuals whom you intend to market it to.

    Studying and learning the online market, what are their necessities and what they expect to see in your site will help you convert your web visitors into buyers. Keep in mind that search engines are the most popular method of searching for relative information about products and services on the Internet. Thus, you need to use search engines as your marketing tool for your Internet marketing  business.

    As previously mentioned, you need to relate your Internet marketing strategies to search engines. You will be able to utilize such strategies effectively if you know how valuable search engines are and how high search engine rankings will give you the traffic that you need for your website. You need to treat every page of your website as if it is the only page existing on your website. If you can do this for the rest of your web pages, you will be able to achieve a good start for your online business and focus on it. Give search engines a different content that they can work out with and you will have the visitors that you badly need for your website.

    Internet Marketing at a glance

    There now exists two facades of Internet users—those who are in pursuit of the latest and fresh information about anything of interest and those who are seeing the Internet as an opportunity to earn huge potential revenues. Among these two facades of Internet users, the former considers Internet marketing as a completely mysterious subject to talk about. In fact, it is a foreign area of the web for them, being loaded with ridiculous get-rich-quickly financial schemes and shady characters ready to take advantage of innocent and uninformed consumer within the click of the mouse.

    However, for Internet marketers who earns by endorsing and selling high-quality products and services, Internet marketing is a haven that provides freedom of doing what they want to do for the rest of their lives while earning more than they are earning from their previous work. Because of the increasing number of Internet marketers, many online-based markets provide an easier and more convenient way of acquiring almost everything.

    The total quantity of goods sold over the Internet is consistently increasing each year as the information superhighway gains familiarity and popularity. Studies concluded that people prefer making online purchases simply because of lower prices, wider selection of products and services to choose from, easier comparison, and the convenience of making purchases without leaving the comfort of their homes.

    With common individuals enjoying the benefits of Internet marketing in terms of making purchases, Internet marketers also enjoy the continuous expansion of online-based business opportunities. Internet marketing became a very good alternative for many professionals who are disgusted with their working conditions, especially those who are getting underpaid despite of their overtime hours. In addition, individuals from almost all walks of life have the opportunity to enjoy these benefits, whether you are a college student, a retired engineer, or simply a bored housewife. Anyone can make money online since Internet is now practically available to everyone and anywhere in the world.

    There are many ways of making money online, many Internet-based business models that you can follow. The path that you will take will depend on your personal working habits, your interests, and the marketing style you are comfortable working with. Here are some of the common forms of Internet marketing at a glance.

    1.    Brick and Mortar Online Store- there are various corporate organizations and retail shops that created Internet versions of their brick and mortar store. Even people do not buy online; many marketers use these specific sites to gather product information before making purchases in the real world.

    2.    Online-based Services- various industries have moved online—from dating, travel, banking, and even getting a college degree. You may earn from these as an extension for any of these service industries.

    3.    Internet-based products by Internet Gurus- Internet marketing has the wide array of pioneers and successful marketers who have started the methods and techniques in online marketing—creating sites, pay-per-click advertising, articles marketing, and others.

    4.    Online promotion and advertising- these include pay-per-click advertising programs (such as Google AdWords) that earns from highly-searched keywords, which became the main driving force behind most online-based financial transactions.

    5.    Affiliate marketing- you will join an affiliate program and promote its products and services over the Internet. You will endorse the products or services, find potential clients for the affiliate company, and you will receive certain commission for every sale that you will make out of your marketing efforts. The commissions that you will receive can run from 2 to 50 percent, depending on the terms and conditions stated under the affiliate program. One affiliate click can generate several cents to a hundreds of dollars.

    Among the aforementioned forms of Internet marketing, the last one is the most popular business model which is a combination of affiliate sales and online advertising. There are many professionals who have adopted and became successful in this type of business model. They have created websites on their subjects of interest and of which they have gained several expert knowledge.

    Once they have established their website and accumulated large quantities of web traffic, they will be able to generate  modest revenue through placing some Google AdSense code on their web pages and placing several content-related affiliate links on their sites.

    Now, do you want to join the generation of Internet marketing professionals? The choice is yours to make.

    Affiliate Marketing- What You Must Know

    Affiliate Marketing

    Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies.

    In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of  work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc.

    But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.

    Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced

    programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques.  These affiliate networks have publishers associated with them who help them with the advertising part.

    Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site.

    The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would

    sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through

    her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they

    received a commission if a visitor clicked their links and banners on other’s site and bought anything through it. Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors.

    The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission.

    CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate.

    The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service.

    This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.

    Forum Marketing-Looking For Problems To Solve

    Looking for Problems to Solve via Forums

    Niche marketing as its best helps to solve real problems that real people live with everyday. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market website and can quickly build a long list of potential customers.

    The things that people view as ‘problems’ run the gauntlet of possibilities… everything from a hang nail to a golf swing to a chronic disease are people problems that they are looking for help to solve.

    A good way to find out what people consider a problem is to visit the online forums. People talk about anything and everything online. They discuss subjects that they wouldn’t talk about with their best friends for the simple reason that they can remain anonymous. They look for solutions online for the very same reason. By visiting forums and taking note of what people are most concerned about you can search the Internet for products and services that will help them solve those problems. Gather the information about the topic. Write or have written for you articles about the topic. In this way you can find a topic and build a content-rich website for niche marketing that helps with the problem you have identified and that will serve the needs of people.

    An additional way to use forums to help you build a niche market website is to join a forum, identify the problem being most often discussed, post a question that will produce many responses and use those responses to write an e-book on the topic. The fact is that many people will buy an e-book that is filled with information they could actually gather for themselves. They will also purchase e-books that will tell them what other people with the same problem they have think about or are doing about their common problem.

    How To Create a Blogger Blog

    Beginners Guide to Blogging

    A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3′s on your blogs.

    Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

    Basically a blog contains these features:

    title- which allows you to label your post
    body- this is the content of your post
    trackback- other sites can be linked back to your blog
    permanent link- every article that you write has a URL
    comments- this allow readers to post comments on your blog.

    One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

    This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

    Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

    Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

    Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

    Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

    A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

    But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

    Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

    Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

    Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.